Huda Masalmeh is the UAE Manager and Partner at Eedama. An architect with an M.Sc in Sustainable Architecture and a LEED Accredited Professional (LEED AP), she specializes in social sustainability, place-making strategies, and urban conservation.

At Eedama, Huda leads team operations and fosters partnerships with corporates, universities, and schools, designing and delivering sustainability-focused educational programs. She has managed projects with major entities like Al Ghurair Foundation ALDAR, Majid Al Futtaim, Masdar City, ADNOC, and the Abu Dhabi Environmental Agency, helping them integrate sustainability initiatives.

Huda has also developed and implemented sustainability education programs, training over 20,000 students. She also speaks at international conferences like WFES and WEEC, reinforcing her role as a leader in sustainability education.